The New Zealand Beverage Guidance Council released a policy brief on a sugary drink tax. In New Zealand sugary drinks contribute to 26% of the sugar intake of children, exposing our children to a range non-communicable diseases including type 2 diabetes, cardiovascular disease, gout and dental caries. The policy brief also reports a link between a high sugary drink intake and cancer and impaired cognitive development.
Given the heinous risks we are exposing our children and mokos to, the $1.00 per litre tax they are suggesting (alongside the option of a 50 cents a litre tax) seems like a great idea. Suggestions for spending the resulting $65 to $100 revenue seem appropriate:
- Provision of better infrastructure to support availability of sugar free alternatives such as water fountains in which kids/adults work, learn, live and play
- Facilitate initiatives to work with schools in challenged areas to enhance better nutrition at school
- Promote more sports in schools, displace beverage and food industry sponsorship agreements in youth sporting ventures (in both school and club settings)
- Fund a national roll-out of Healthy Families New Zealand. Note current cost is $10 million per year for a quarter of the NZ population. A further $30 million per year is needed to grow this initiative allowing national coverage.
- Ensure funds are used to support Sustainable Development Goals (SDGs) as identified by the United Nations.
From slavery to obesity – the history of sugar
Kathryn Ryans interview of Professor James Walvin on the history of sugar emphasised its impact on history over the last five centuries. The majority of the millions of African slaves shipped across the Atlantic worked to produce sugar so Westerners could sweeten their drinks. The sugar story is also about the rise of activism to change public opinion as covered elsewhere on this website.
In the late 1700s and early 1800s, courageous and visionary people advocated for the abolition of slavery. One of their weapons was a sugar boycott. We can emulate their spirit and conviction and give our children a better chance of growing up healthy.
You can access Kathryn Ryan’s interview here.